Dr. Victor Lusala Aliata - Graduate Scribe for research support

Dr. Victor Lusala Aliata

Expertise: Business Administration

Key Skills

Academic Foundation: He has a strong academic background with a Bachelor in Business Administration (Marketing), Master in Business Administration (Strategic Management), and a Doctor of Philosophy in Business Administration (Marketing), all from Maseno University.
Research Proficiency: Dr. Aliata has a wide range of research interests that include strategic marketing, service quality, customer satisfaction, and strategy formulation and implementation.
Practical Experience in Marketing and Strategy: He has practical experience in conducting significant research, such as a customer satisfaction survey for LAPFUND, Kenya.
Academic Leadership and Mentoring: He has been instrumental in supervising and examining postgraduate students, guiding them to graduation and assessing their theses.
Publication and Knowledge Dissemination: Dr. Aliata has contributed to the field through several publications in internationally refereed journals.
Teaching and Educational Administration: Currently, he is serving as a lecturer in the Faculty of Business and Economics at Tom Mboya University (TMU) in Homabay, Kenya. He has also played roles in examination coordination and timetabling in the faculty.
Committee Participation: He has been an active member of various committees at TMU, showcasing his administrative skills and collaborative work ethic.
Professional Experience in Banking: He has significant experience in the Kenyan banking sector, having served as a credit officer, relationship officer, and regional sales manager.
Professional Affiliation: His membership in the Marketing Society of Kenya (MSK) indicates his active engagement with the professional marketing community.
Extensive Teaching Experience: With over 10 years of university teaching experience at both undergraduate and postgraduate levels, Dr. Aliata has demonstrated a commitment to education and mentorship in his field.

Profile

Dr. Victor Lusala Aliata is a holder of Bachelor of Business Administration (Marketing); Master of Business Administration (Strategic Management) and Doctor of Philosophy in Business Administration (Marketing) which he earned from Maseno University. His research interests range from strategic marketing; service quality; customer satisfaction; Strategy formulation & implementation. Previously, he conducted a customer satisfaction survey on behalf of LAPFUND, Kenya. Aliata has supervised several postgraduate students to graduation. He has also examined several postgraduate theses. He has several publications in internationally refereed journals. Currently he is serving as a lecturer in the faculty of Business and Economics at Tom Mboya University (TMU), Homabay, Kenya. Previously he served as an examination and timetabling officer in the faculty. He has served as a member of various committees at TMU. Aliata has had extensive work experience in the Kenyan Banking sector where he served as a credit officer, relationship officer and regional sales manager. He is also a member of the Marketing Society of Kenya (MSK). Cumulatively, Aliata has over 10 Years University teaching experience at undergraduate and postgraduate levels.